Paint Supplies Shops

Is “buying” bodyshops business by paint companies sustainable?

After rubbing the shoulders with businesses involved in car refinishing for more than 15 years, I can surely state that certain paint companies implement aggressive market share acquisition as their main growth strategy. In practice, a paint supplier invests in the potential customer -bodyshop- by offering equipment, tools, spray booths and even cash money against […]

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The most underused social media platform is…

In the past posts I have been covering extensively the marketing tools a smart bodyshop owner or paint supplies trader should use. Email marketing, professional magazines ads, old school direct mailing, Facebook, Twitter, Linkedin, you name it. However, I would like to draw your attention to another social platform, which is very popular among young

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Why smaller independent suppliers and producers are absolutely needed for the car repair business.

I am the owner of a relatively small automotive refinishing materials brand. Etalon is not alone. The number of similar companies is increasing, and I am delighted about it. Nowadays, when few big “sharks” try to buy one another, the very existence of companies like Etalon is even more relevant and important. We do need

Why smaller independent suppliers and producers are absolutely needed for the car repair business. Read More »

8 proven ways to increase sales in a car body and paint supply store. Number 5 is my favorite.

8 proven ways to increase sales in a car body and paint supply store. Number 5 is my favorite. If you read this article, probably you are an owner or a manager in business, which supplies bodyshops with paint and all necessary consumables for the craft. In the beginning of each year we tend to

8 proven ways to increase sales in a car body and paint supply store. Number 5 is my favorite. Read More »

The next big thing in the autobody refinishing industry will not be a thing.

There is something fascinating about predicting the future. Don’t you agree? Probably every one of us would like to have a glance in to the future. Well, I am not a fate teller, although it would probably make easier money than selling refinishing products around the globe. However, just as majority of you, I try

The next big thing in the autobody refinishing industry will not be a thing. Read More »

How to Reply to Unspoken Questions with Unspoken Answers…

Today’s post was written by Bud Abraham (Oregon, USA), who is the owner of Detail Plus Car Appearance Systems. Bud also runs a very successful blog with numerous articles, which will help not only detailers, but all car repair professionals, to boost their performance. Preface Even if this article Bud wrote for car detailers, the principles

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Collision repair industry greatest innovators.

Innovation is probably the most cliché-ridden word in the modern corporative marketing. Most slogans, corporate mission statements and annual reports include the “innovation” word or its derivatives. Innovation, by definition, is a new product, process or method, which changes the usual, established set of product features and ways it is used. True innovation, however, is

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Automotive clearcoats survery. Thought provoking findings.

Without a doubt, clearcoat is the King of automotive refinishing materials. Well, paint is equally important, but it comes second. Let’s call it … the Queen. Paint is designed to match, but clearcoat … to shine. A safe guess would be that there are much more brands and varieties of clears in the market, then

Automotive clearcoats survery. Thought provoking findings. Read More »