In the past posts I have been covering extensively the marketing tools a smart bodyshop owner or paint supplies trader should use. Email marketing, professional magazines ads, old school direct mailing, Facebook, Twitter, Linkedin, you name it. However, I would like to draw your attention to another social platform, which is very popular among young …
I am the owner of a relatively small automotive refinishing materials brand. Etalon is not alone. The number of similar companies is increasing, and I am delighted about it. Nowadays, when few big “sharks” try to buy one another, the very existence of companies like Etalon is even more relevant and important. We do need …
8 proven ways to increase sales in a car body and paint supply store. Number 5 is my favorite. If you read this article, probably you are an owner or a manager in business, which supplies bodyshops with paint and all necessary consumables for the craft. In the beginning of each year we tend to …
I never hid the love for travelling in my posts. I am privileged to to travel for my work, and, in spite of all hardships one journey may have, I feel enthusiastic when I enter an airport terminal. At the beginning of every year I take my time to set up my travel schedule …
4+1 World Centers of Automotive Coatings Industry Read More »
There is something fascinating about predicting the future. Don’t you agree? Probably every one of us would like to have a glance in to the future. Well, I am not a fate teller, although it would probably make easier money than selling refinishing products around the globe. However, just as majority of you, I try …
The next big thing in the autobody refinishing industry will not be a thing. Read More »
Today’s post was written by Bud Abraham (Oregon, USA), who is the owner of Detail Plus Car Appearance Systems. Bud also runs a very successful blog with numerous articles, which will help not only detailers, but all car repair professionals, to boost their performance. Preface Even if this article Bud wrote for car detailers, the principles …
How to Reply to Unspoken Questions with Unspoken Answers… Read More »
Staying in Aussieland I have just returned from a two-week long trip to Australia and New Zealand. Even if it is not my first time, I always feel a thrill when visiting these beautiful countries. It is never “business as usual” trips, because there are so many things to see and experience that you never …
Innovation is probably the most cliché-ridden word in the modern corporative marketing. Most slogans, corporate mission statements and annual reports include the “innovation” word or its derivatives. Innovation, by definition, is a new product, process or method, which changes the usual, established set of product features and ways it is used. True innovation, however, is …
Without a doubt, clearcoat is the King of automotive refinishing materials. Well, paint is equally important, but it comes second. Let’s call it … the Queen. Paint is designed to match, but clearcoat … to shine. A safe guess would be that there are much more brands and varieties of clears in the market, then …
Automotive clearcoats survery. Thought provoking findings. Read More »
For the last couple of weeks I have received several unpleasant letters from our suppliers. Unpleasant because the main subject was the price adjustment due to the sharp and unprecedented increase in raw materials. Information is scarce. All we know is that prices for MDI (methyl di-p-phenylene isocyanate), butanediol and derivatives went up. Well, nobody …