In the past posts I have been covering extensively the marketing tools a smart bodyshop owner or paint supplies trader should use. Email marketing, professional magazines ads, old school direct mailing, Facebook, Twitter, Linkedin, you name it. However, I would like to draw your attention to another social platform, which is very popular among young …
I never hid the love for travelling in my posts. I am privileged to to travel for my work, and, in spite of all hardships one journey may have, I feel enthusiastic when I enter an airport terminal. At the beginning of every year I take my time to set up my travel schedule …
4+1 World Centers of Automotive Coatings Industry Read More »
Recently I was a witness of the conversation between a housewife and an interior decorator (painter). What amazed me in this interaction, was how the painter justified his quotation for a job, explaining which materials he would be using and why. He was very detailed in his pitch, naming products, brands and providing very detailed …
Does your customer know what clearcoat do you use? Read More »
Today’s post was written by Bud Abraham (Oregon, USA), who is the owner of Detail Plus Car Appearance Systems. Bud also runs a very successful blog with numerous articles, which will help not only detailers, but all car repair professionals, to boost their performance. Preface Even if this article Bud wrote for car detailers, the principles …
How to Reply to Unspoken Questions with Unspoken Answers… Read More »
Without a doubt, clearcoat is the King of automotive refinishing materials. Well, paint is equally important, but it comes second. Let’s call it … the Queen. Paint is designed to match, but clearcoat … to shine. A safe guess would be that there are much more brands and varieties of clears in the market, then …
Automotive clearcoats survery. Thought provoking findings. Read More »
After rubbing the shoulders with businesses involved in car refinishing for more than 15 years, I can surely state that certain paint companies implement aggressive market share acquisition as their main growth strategy. In practice, a paint supplier invests in the potential customer -bodyshop- by offering equipment, tools, spray booths and even cash money against …
Is “buying” bodyshops business by paint companies sustainable? Read More »
To make it clear from the beginning, I will not name the best brand or model, even if I do have a very strong opinion about the best electric tools in the market. The main objective of this short post is to clarify to our readers what machine they should have in their bodyshop …
The best polishing machine for a collision repair shop is … Read More »
Not a long time ago I met a bodyshop owner in Greece, with whom I had a long and friendly conversation about life in general and business particularly. The guy, let’s call him Giorgos, gave me his courtesy card, which looked like it was designed by a five year old child. Giorgos was very proud …
Why being “a Jack of all trades” in bodyshop is a disaster. Read More »
We are living in a time where clichés are being dethroned. Women serve in the army, run successful international corporations, fly to space and lead governments. Whether we – men – like it or not, women will take up more active role in every aspect of the modern society. Automotive industry is still dominated by …
In case you run a bodyshop (or in fact any local business) you definitely spend time thinking of the way of advertising your business. In fact, in our digital era you may have already started building your digital footprint on social media, through a blog and a busness webpage. However, you need to keep in …
If you own an independent bodyshop, this article is for you. Read More »