In case you run a bodyshop (or in fact any local business) you definitely spend time thinking of the way of advertising your business. In fact, in our digital era you may have already started building your digital footprint on social media, through a blog and a busness webpage. However, you need to keep in …
If you own an independent bodyshop, this article is for you. Read More »
We are living in a time where clichés are being dethroned. Women serve in the army, run successful international corporations, fly to space and lead governments. Whether we – men – like it or not, women will take up more active role in every aspect of the modern society. Automotive industry is still dominated by …
Today’s post was written by Bud Abraham (Oregon, USA), who is the owner of Detail Plus Car Appearance Systems. Bud also runs a very successful blog with numerous articles, which will help not only detailers, but all car repair professionals, to boost their performance. Preface Even if this article Bud wrote for car detailers, the principles …
How to Reply to Unspoken Questions with Unspoken Answers… Read More »
In the past posts I have been covering extensively the marketing tools a smart bodyshop owner or paint supplies trader should use. Email marketing, professional magazines ads, old school direct mailing, Facebook, Twitter, Linkedin, you name it. However, I would like to draw your attention to another social platform, which is very popular among young …
8 proven ways to increase sales in a car body and paint supply store. Number 5 is my favorite. If you read this article, probably you are an owner or a manager in business, which supplies bodyshops with paint and all necessary consumables for the craft. In the beginning of each year we tend to …
For the last couple of weeks I have received several unpleasant letters from our suppliers. Unpleasant because the main subject was the price adjustment due to the sharp and unprecedented increase in raw materials. Information is scarce. All we know is that prices for MDI (methyl di-p-phenylene isocyanate), butanediol and derivatives went up. Well, nobody …
Not a long time ago I met a bodyshop owner in Greece, with whom I had a long and friendly conversation about life in general and business particularly. The guy, let’s call him Giorgos, gave me his courtesy card, which looked like it was designed by a five year old child. Giorgos was very proud …
Why being “a Jack of all trades” in bodyshop is a disaster. Read More »
I am the owner of a relatively small automotive refinishing materials brand. Etalon is not alone. The number of similar companies is increasing, and I am delighted about it. Nowadays, when few big “sharks” try to buy one another, the very existence of companies like Etalon is even more relevant and important. We do need …
Without a doubt, clearcoat is the King of automotive refinishing materials. Well, paint is equally important, but it comes second. Let’s call it … the Queen. Paint is designed to match, but clearcoat … to shine. A safe guess would be that there are much more brands and varieties of clears in the market, then …
Automotive clearcoats survery. Thought provoking findings. Read More »
Innovation is probably the most cliché-ridden word in the modern corporative marketing. Most slogans, corporate mission statements and annual reports include the “innovation” word or its derivatives. Innovation, by definition, is a new product, process or method, which changes the usual, established set of product features and ways it is used. True innovation, however, is …